Almost every first call starts the same way: someone knows they need something online, and they've been quoted wildly different numbers for what sounds like the same job. The confusion isn't their fault — "a website" describes both a single page built to sell one thing and a six-page site built to be found for a hundred different searches. Those are different products, and picking the wrong one costs you either money or momentum.
What is a landing page?
A landing page is one page with one job. No menu to wander off into, no blog, no about section — just a single sequence that carries a visitor from "what is this" to "yes, I'm in." Everything on the page either moves them toward that one action or gets cut.
That focus is the entire point. When there is nowhere else to click, a far higher share of the people who arrive end up doing the thing you wanted them to do.
What you give up is discovery. A single page realistically ranks for a single topic, so if you're hoping people will find you on Google without you paying to send them there, a landing page on its own will quietly underperform for months before you work out why. It converts the traffic you bring it; it doesn't go and find you any.
- Running paid ads. You're paying for every click, so you don't want it landing on a homepage with seven ways to leave.
- Launching one product, service, or event, where the whole message is about that one thing.
- Collecting leads — a quote request, a consultation booking, a waitlist signup.
- Testing an offer before you spend real money building a brand around it.
What is a full website?
A full website is a set of pages that together explain your whole business — typically a home page, your services, an about page, proof of work you've done, and a way to reach you. Visitors arrive from anywhere and find their own way around.
The trade-off is the mirror image of a landing page. You give up some focus and you get reach: every page is another door into your business from search, and another answer to a question you'd otherwise be fielding by phone.
- You offer several services, and each one deserves its own page and its own search traffic.
- You're selling products online and need collections, product pages, and a checkout.
- You want to be found on Google for more than one thing — every page is a new entry point.
- You're building something long-term, where credibility (real work, real people, real detail) is part of the sale.
Key differences
| Landing page | Full website | |
|---|---|---|
| Cost | $450–$750 | $999–$1,999 |
| Timeline | 5–8 business days | 2–3 weeks |
| Purpose | Convert one audience on one offer | Explain a whole business to everyone |
| Scalability | Extends into a full site later | Grows a page at a time |
Those prices are ours, but the shape holds anywhere: a landing page runs about a quarter of the cost and a third of the timeline, because you're buying one decision rather than a structure. The gap isn't the page count — it's the sitemap, the per-page SEO, the navigation, and the redirects underneath.
Which one should you choose?
Four questions usually settle it in about a minute:
- Can you name the single action you want every visitor to take? If yes — and you genuinely mean one — go landing page.
- Do you sell more than one service that people search for separately? Go full website.
- Where does your traffic come from? Ads, a flyer, a link in your bio, an email list point to a landing page. Google, referrals, and people typing your name point to a full website.
- Does anyone need to log in, buy, or book online? You're past both, and into custom build territory.
If you can't name the one action, you don't need a landing page yet — you need a website.
If you're genuinely torn, start with the landing page. A well-built one extends into a full site cleanly: the design system, the copy voice, and the technical foundation all carry across, so you're adding pages rather than starting over. Going the other way — building six pages you can't fill and quietly deleting four — is the expensive way round.
Still unsure? That's normal, and it's a fifteen-minute conversation rather than a project. Tell us what you're selling and where your visitors come from, and we'll tell you which one you need — including the times the honest answer is the cheaper one. You can compare what each option includes or look through work we've shipped first, then book a free consultation whenever it suits you.